Devin Shomaker came from an entrepreneurial background before establishing Rooftop Reds while a viticulture student. After obtaining a marketing degree at George Mason University, Devin’s employment history focused on business development, sales management and event coordination. In 2010 Devin moved to Shenzhen, China for three months and built a successful swim school with his eldest brother, David Shomaker. From a small one-pool endeavor, this venture has grown into a city wide, multiple-pool program now teaching nearly 1,000 Chinese youths. After China, Devin assisted several startups in Washington, DC, leading their sales production and business relation efforts. After two years of this, Devin decided to take his career in a very different direction; he enrolled in Finger Lakes Community College’s Viticulture and Wine Technology program in The Finger Lakes region of Western New York State. This higher-education foray into the wine industry inspired Devin to form Rooftop Reds. Since graduation, Devin has been working in New York City for a South African and Spanish wine importer while at the same time growing a robust network of collaborators and enthusiasts for Rooftop Reds.
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