As a marketing professional, I have come to realise that in life it all comes down to marketing. From getting accepted into a school you long to attend, to getting a date and even finding a job. Yes, marketing is the key to kickstarting your personal brand, business or freelance career. It mostly has to do with how you position yourself or your brand, along with place (being in the right one) and promotion (the offer). Marketing is all around us and, in one way or another, we are all active marketers! In our field, many roads lead to Rome and numerous proven strategies work. The question is, what works for you? This course provides the guidance and framework you need to design your life through marketing.
Understanding the target audience – understanding the role of techniques such as personas and user journey mapping
How to sell without really selling
How to translate traditional techniques digitally – Online Marketing
This workshop is part of our Open Day and therefore free of charge.
The Open Day starts at 11:00 - your workshop starts at 12:00.
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