Internet Marketing Fundamentals 1 Day Training in
  • Public
  • Organized by Mangates
  • Friday 11 October, 09:00 AM

Course  Overview
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.
Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.
Target Audience:
Anybody who is interested in learning Internet Marketing Fundamentals Skills
Learning Objectives:
After completing this course, Individuals will be able to demonstrate their understanding of:


SWOT Analysis in Marketing


Marketing Research


Real Time Marketing


Brand Management


Social Media (I)


SEO Basics


Social Media (II)


Website Characteristics


Capturing Leads


Campaign Characteristics


Prerequisites:
None
Course Materials:
Attendees will receive a course manual with presentation slides and reference materials.
Technical Requirements:
For eBooks:
Internet for downloading the eBook
Laptop, tablet, Smartphone, eReader (No Kindle)
Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)
eBook download and activation instructions
Agenda:
Module One: SWOT Analysis in Marketing


Strength


Weaknesses


Opportunities


Threats


Case Study


Module One: Review Questions


Module Two: Marketing Research


Consume All Media


Finding the Right Price


Product Development and Improvement


Identify Your Target Audience


Case Study


Module Two: Review Questions


Module Three: Real Time Marketing


Dynamic Content


Engagement Builds Followers


Constant Readiness and Monitoring


The Time the Place and the Media


Case Study


Module Three: Review Questions


Module Four: Brand Management


Every Interaction Counts


Consistent Through all Media


Unique Qualities


Needs to be Actively Managed


Case Study


Module Four: Review Questions


Module Five: Social Media (I)


You are Building a Community


A Personal Touch


Brand Champions


Make it Easy to Share


Case Study


Module Five: Review Questions


Module Six: SEO Basics


Relevant and Original Content


Keywords


Value Proposition


Linking


Case Study


Module Six: Review Questions


Module Seven: Social Media (II)


Content is King


Blog and Interact


Webinars


Constant Monitoring


Case Study


Module Seven: Review Questions


Module Eight: Website Characteristics


SEO Optimization


Landing Page


Analytics


Mobile and Tablet Friendly


Case Study


Module Eight: Review Questions


Module Nine: Capturing Leads


Lead Management and Generation


Give Something Away


Quality vs. Quantity


Capture Repeat Customers


Case Study


Module Nine: Review Questions


Module Ten: Campaign Characteristics


Tailored for Your Audience


Use Powerful Words


The 4 W’s of a Campaign


Monitor and Tweak


Case Study


Module Ten: Review Questions


Module Eleven: Wrapping Up


Words from the Wise


Review of Parking Lot


Lessons Learned


Completion of Action Plans and Evaluations

Informations

Friday 11 October, 09:00 AM

till Friday 11 October 05:00 PM

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Regus - Paris, Bourse 9 Rue du 4 septembre Paris FR
Mangates

Mangates

  • Event's organizer

ClClick here to subscribe to our text messages. WWho we are Mangates is one of the Leading Competency developers, Mangates has developed a proven foundation for building specialized training programs. No matter which Mangates training division you are working with, you can expect the same high-quality training experience and expertise that makes Mangates stand out above the competition. All of our instructors are recognized experts in their fields with hands-on experience on the topics they t...

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