Intensive Course aiming 'Training for capacity to design a business and marketing plan through identifying the economic strengths and weaknesses of a specific context (regional or nature of firm) for developing an attractable agri-tourism hot spot’ Duration: 10 days
1. August 19th-30th
2. September 16th-27th
3. October 21th-1st November
4. November 18th-29th
5. December 2nd-13th
Potential Challenge and Opportunity for Agri-tourism Business: It is well accepted that there are differences among regions, countries, cities, societies and way of people behave for certain functionalities those they prefer. For example, people of Japan may have different tourism behaviour that people from Middle-east. Similarly, there are also differences among the nature of firms, for instance large pig firms with thousands of pigs have high unpleasant smell than the smaller one, or you may have a nice agricultural firm, but the road communication can be very terrible. Then how will you design and implement an agricultural business plan in those challenging situations? Questions can be asked like, how can I develop a good business opportunity on my firm land, which has some specific characteristics? Therefore, it is really a big challenge to design a business and marketing plan through identifying the economic strengths and weaknesses of a specific context (regional or nature of firm) for developing an attractable agri tourism hot spot.
Course Aim & Output This intensive training course will enable students to learn about the essential factors involved for the development of agri-business structure and management practice through a case study from relevant agri-tourism business firms and associations in Berlin. In the case study students will learn about business, economy and marketing strategies of the agri-tourism. Students will visit businesses involved in agri-tourism and will discuss with key persons.
They will explore the business models, steps, conditions and re
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